Content Marketing Built on Your Buyers' Questions
Content marketing goes wrong when it starts with "we need to post a blog every week". It goes right when it starts with the questions your buyers ask before they spend money.
Where topics come from
- Questions your sales team answers over and over
- Searches people make in Google, and what already ranks for them
- Questions people ask in AI tools like ChatGPT and Google's AI answers
- Objections that stop deals closing
What we write
- Guides that answer one question properly
- Comparison pages: option A vs option B, honestly
- Cost and pricing explainers (what affects the price, without inventing numbers)
- Case studies written from real projects with your approval
- Service page copy that explains clearly what you do
- Video scripts for YouTube and Reels. See video marketing.
How we write
Plain language, real examples, a clear answer near the top. Content written to be cited by AI answer engines as well as ranked by Google, with our AI search optimization checks.
Every piece has one job: rank for a topic, support a sale, or answer a question that would otherwise need a phone call.
Distribution
Publishing is half the work. We share content on your social channels, in email and with internal links from related pages.
Explore related pages
FAQs
How many articles a month? Fewer, better pieces almost always beat volume. We would rather write two articles that rank than eight that do not.
Do you use AI to write? We use AI tools for research and first drafts. Every piece is reviewed and edited by a person who checks the facts, readability, originality and voice.