Definition
Generative Engine Optimization is an emerging term for improving the chance that AI-generated search answers, such as AI Overviews or chat assistants, reference or cite your content.
GEO (Generative Engine Optimization) explained
The practices overlap heavily with good SEO: clear, accurate content, consistent entity information, crawlable pages and evidence of expertise.
Because these systems change quickly and their sources are not fully transparent, no one can guarantee inclusion in AI answers.