What is Meta Description?

The page summary often shown in search results.

Definition

A meta description is an HTML attribute that summarises a page. Search engines often show it, or part of it, below the title in results.

Meta Description explained

It is not a direct ranking factor, but a clear, accurate description can improve how many people click.

Search engines may rewrite it when another passage better matches the query. Roughly 150 to 160 characters usually display in full on desktop.

Go deeper

Put this knowledge to work

We help businesses apply these ideas with hands-on implementation.

Request a Free SEO Audit