Creative & Content
Social Media Marketing That Starts With a Plan
The usual advice is "be everywhere". For a small team that means doing five platforms badly. Better to pick one or two that your customers actually use and do them well.
- Clear creative direction
- Channel-aware execution
- Practical next steps
Choosing platforms
- Instagram: visual businesses, retail, food, beauty, real estate, education
- Facebook: local communities, older audiences, groups, events
- LinkedIn: B2B, recruitment, professional services, founders
- YouTube: anything that needs explaining or showing
- Pinterest: products people plan purchases around
We look at where your competitors get real engagement, where your existing customers are, and what content your team can realistically produce.
What a strategy includes
- Platforms and the role of each (awareness, trust, enquiries)
- Content pillars: three or four themes you will post about consistently
- Formats: Reels, carousels, short videos, text posts
- A realistic posting frequency
- How enquiries from social will be handled, and by whom
- What we measure each month
Measuring it
Followers and likes are easy to count and easy to fake. We look at profile visits, website clicks, messages and enquiries, and where possible, which of those became customers.
Then the work
Once the plan is set, we can run it for you through page management and social media creative, or hand it to your team.
Explore related pages
FAQs
How long until social media brings leads? Usually a few months of steady posting. Paid promotion speeds it up. See Meta Ads.
Do you handle comments and messages? Yes, as part of page management, with clear rules on what we answer and what goes to you.