Pinterest Marketing for Brands People Plan Purchases Around
Pinterest is a search engine more than a social network. People go there to plan: a kitchen, a wedding, an outfit, a gift. They save ideas now and buy later.
That makes it valuable for a specific kind of business, and nearly useless for others.
Good fits
Home decor, furniture, fashion, jewellery, beauty, food and recipes, weddings and events, handmade and craft products, travel. If your product is visual and people plan around it, Pinterest deserves a look.
A B2B service or a local repair business will get very little from it.
What we do
Keyword research. Pinterest has its own search behaviour. We find the terms people use and build boards and pin titles around them.
Pins that last. A good pin can bring traffic for months, unlike a social post that fades in a day. We design vertical pins with clear text and link each to the right product or article.
Catalog setup. For online stores we connect your product feed so products can appear as product pins. Catalogs need a Pinterest business account, a claimed website and a store and country that Pinterest's shopping features support, so we check eligibility first.
Rich Pins and the Pinterest tag. Rich Pins pull details such as price and availability from your site's metadata, where the site and pin type qualify. The Pinterest tag tracks visits and purchases.
Pinterest ads once organic pins show which products and styles people respond to.
Explore related pages
FAQs
How long does Pinterest take? Slower to start than ads, but pins keep working for months. Expect three to six months for steady organic traffic.
Does it work with Shopify or WooCommerce? Yes. Both connect to Pinterest catalogs. See our ecommerce development page if your store needs work first.