Paid Growth
PPC Services: Put Your Budget Where Your Buyers Are
"Pay per click" covers very different platforms. A plumber, a B2B software company and a clothing store should not run the same ads, and usually should not even use the same channel first.
- Intent and audience alignment
- Creative and landing-page fit
- Evidence-led optimization
Which channel suits which business
| If your buyers... | Start with | Why |
|---|---|---|
| Search for the service when they need it | Google Search | You reach people at the moment of need |
| Buy on impulse or need to see the product | Meta (Facebook & Instagram) | Visual ads create demand people were not searching for |
| Are companies, and the deal is large | You can target by job title and industry | |
| Compare products before buying online | Google Shopping + Meta retargeting | Shopping catches the search, retargeting brings them back |
| Watch before they trust | YouTube | Video explains a product better than text |
This is a starting point, not a rule. Plenty of local businesses do well on Meta, and some B2B buyers search Google first.
Running more than one channel
Once one channel is working, adding a second usually means retargeting: people who visited from Google see a Meta ad a few days later. Done well, this is cheap and effective. Done badly, the same person sees your ad twenty times and starts to resent you, so we cap frequency.
We report all channels in one place, so you can see the whole picture rather than three separate dashboards that each claim credit for the same sale.
Where to read more
- Google Ads management
- Meta Ads management
- LinkedIn Ads
- YouTube ads
- PPC packages if you already know which channel you want
Explore related pages
FAQs
How much should I spend to start? Enough to get meaningful data in four to eight weeks. That depends on your click costs, so we estimate it for your industry before you commit.
Can I run PPC without a website? On Meta you can use lead forms. For Google Search, a focused landing page almost always does better than sending people to a home page.