Start Creator Campaigns with Clear Expectations
Creator campaigns work when the objective, audience fit and deliverables are agreed before anything is posted.
Before a collaboration starts, confirm formats, timing, usage rights, disclosure requirements, approvals and payment terms. We don't imply guaranteed reach or sales, or relationships with creators that don't exist. Names, screenshots and examples need permission.
Choose creators for audience fit
The right creator is someone whose audience and content make sense for your product or service. A large follower count is only one signal. We review public content, engagement quality, audience relevance and brand fit before proposing a collaboration.
Set the brief and rights
A written brief should state the message, required formats, posting dates, review process, disclosure, usage rights and how long the content can be used. If you want to reuse a creator video in paid ads or on your website, that permission needs to be included in the agreement.
Run and review the campaign
The agreed work can include creator research, outreach, brief coordination, approval of content and performance reporting. We use trackable links or campaign codes where practical and review reach, engagement, traffic and enquiries against the campaign goal. These measures have different limits and should not be treated as guaranteed sales.
Clear responsibilities
Creator fees, production costs, product samples, paid promotion and agency coordination are identified separately in the proposal. The brand remains responsible for product claims and approvals, while creators must make required disclosures for sponsored content.