PPC Management Packages
PPC (pay-per-click) advertising means paying for clicks, views or leads on platforms such as Google, Facebook, Instagram, YouTube and LinkedIn. Our PPC packages cover the management of those campaigns. Your ad spend is paid directly to the platforms and is separate from our fee.
This page explains how our packages are structured. The exact scope and fee are confirmed in a written proposal.
Package types
Google Ads package
Search, local and remarketing campaigns, with YouTube where it fits. Keyword research, ad copy, conversion tracking and ongoing optimisation. See Google Ads.
Meta Ads package
Facebook and Instagram campaigns with the Leads objective as the main focus, plus creative direction, audiences and lead-quality feedback. See Meta Ads.
Multi-platform package
Google and Meta together, with the budget split according to where results come from. LinkedIn can be added for B2B audiences.
Included in every package
- Account review or new account set-up
- Conversion tracking checks before campaigns go live
- Regular optimisation of budgets, bids, audiences and ads
- A report showing spend, results, cost per result and next steps
- Ad accounts kept in your name, so you always own the data
What affects the management fee
- The number of platforms and campaigns
- How often new creative is needed
- Whether landing pages or lead forms need to be built
- The level of reporting and number of review calls
Common questions
Is ad spend included in the package?
No. Ad spend is paid to Google, Meta or LinkedIn from your own account. Our fee covers the management work.
What is the minimum ad budget?
It depends on the platform, your location and your goal. A budget that is too small rarely produces enough data to improve on, so we recommend a realistic test amount in the proposal.
Who owns the ad accounts?
You do. We work inside accounts in your business's name, so the account history and data stay with you if we stop working together.
Explore related pages
Get a PPC Proposal
Tell us which platforms you use today, or want to start with.