Email Marketing That People Actually Open
Email is old and unglamorous, and it is still one of the few channels you fully own. No algorithm decides whether your subscribers see your message.
What we set up
List building. A reason to subscribe that is better than "join our newsletter": a checklist, a discount, a useful guide. Forms on the right pages.
Welcome sequence. The first few emails after someone signs up get the most attention they will ever give you. We use them to introduce the business and answer common questions.
Follow-up for leads. For service businesses: a short series that keeps you in mind while the enquiry is still warm.
Abandoned cart emails for online stores. Usually the highest-earning emails a store sends.
Newsletters that share something useful each time, not only offers.
Getting into the inbox
Domain authentication (SPF, DKIM, DMARC), a clean list, and sending only to people who agreed to hear from you. Buying email lists is the quickest way to land in spam, so we do not do it.
Tools
Mailchimp, Brevo, Klaviyo, Zoho Campaigns or whatever you already use. For Shopify stores, Klaviyo or Shopify Email.
What we report
Opens matter less than they used to, because privacy features inflate them. We focus on clicks, replies, enquiries and sales.
Explore related pages
FAQs
How often should I send? As often as you have something worth reading. For most small businesses, every two to four weeks.
Email or WhatsApp? Both. Email for longer content and receipts, WhatsApp for short, time-sensitive messages. See WhatsApp marketing.