Paid Growth
Google Ads Management for Accounts That Are Already Running
Most businesses that contact us about Google Ads are not starting from zero. They have an account. Someone set it up, maybe a freelancer, maybe an in-house person who has since moved on, and now the spend goes out every month while nobody is quite sure what it brings back.
This page is for that situation.
- Intent and audience alignment
- Creative and landing-page fit
- Evidence-led optimization
What happens in the first two weeks
We do not change bids or pause campaigns on day one. Changes made before you understand an account usually break the few things that were working.
You get a written summary of what we found and what we plan to change first, in order of how much money it is likely to save or earn.
- 1
Access and ownership check
You should own the Google Ads account and the Google Analytics property, not your agency. If you do not, fixing that comes first.
- 2
Tracking audit
We check whether conversions are real. A common finding: the account counts page views or button clicks as "leads", so the reported cost per lead looks great and the sales team sees nothing.
- 3
Search terms review
We read what people actually typed before they clicked. This is usually where the wasted money is.
- 4
Structure review
Campaigns, ad groups, match types, locations, schedules, and whether the landing page matches the ad.
What monthly management actually involves
"Management" can mean anything, so here is what we do:
- Regular search term reviews and negative keywords, on a schedule agreed in your scope
- Bid and budget changes based on conversion data, not on clicks
- New ad copy tests when there is enough traffic to judge them
- Landing page notes when the ad is not the problem
- A monthly report in plain language: what we spent, what it produced, what we changed and why
If a campaign does not pay for itself after a fair test, we will say so and suggest moving the budget, including to channels other than Google.
When we are not the right fit
If your monthly budget is too small to collect data in a reasonable time, we will tell you before you sign anything. In that case local SEO, including a better Google Business Profile, often does more for the same money.
Explore related pages
FAQs
Will you rebuild my account from scratch? Only if the audit shows it cannot be fixed. Rebuilding throws away history that Google uses to learn, so we prefer to repair.
Do I keep the account if we stop working together? Yes. The account, the data and the tracking stay yours.
Do you also run new accounts? Yes. See our main Google Ads management page for new campaign setup.