Paid Growth
Meta Ads Setup Done Properly from Day One
Most Meta ad accounts we audit have the same problem underneath: the setup was rushed. The ads might be fine, but the account cannot tell which ones produce customers, so Meta optimises for the wrong thing.
Getting the plumbing right first saves months of guessing.
- Intent and audience alignment
- Creative and landing-page fit
- Evidence-led optimization
What we set up
Business Manager and ownership. Your page, ad account, Pixel and Instagram profile should sit in a Business Manager that you own. We see many businesses whose ads run through a former agency's account. If that relationship ends, the history goes with it.
Pixel and Conversions API. The Pixel tracks actions in the browser. Ad blockers and browser privacy settings stop some of that, so we also set up the Conversions API, which sends the same events from your server. When both send the same event, each copy carries a shared event ID so Meta can deduplicate them and count the action once. Without that, every lead gets counted twice and the reports look better than reality.
Events that mean something. A "lead" should be a submitted form or a WhatsApp message, not a page view. We define the events that match how you actually get customers.
Domain verification and payment. Small things that cause ads to stop at the worst moment if skipped.
The first campaign
We start simple. The first campaign structure, audiences and number of creatives depend on your goal, budget and the material you already have. Meta needs data to learn, and splitting a small budget twenty ways starves every ad set.
After the first two to three weeks we know which audience and which creative is worth more money. Then we build from there.
After launch
Some clients take over from here with their own team. Others hand the ongoing work to us under our Meta Ads management service. Both are fine. If you plan to run it yourself, we hand over a short guide to your own account.
Explore related pages
FAQs
Lead forms or website? Lead forms give more leads at a lower cost, but often lower quality. A website form takes more effort from the buyer, so the people who finish it tend to be more serious. We often test both.
Do I need to post on Instagram to run ads? No, but an empty profile hurts trust when people click through. A few genuine posts help.