UTM Link Builder
Build consistent UTM-tagged links for Meta Ads, Google Ads, email and social campaigns so traffic is reported correctly in GA4.
UTM Link Builder tool
Your tracking link
https://www.example.com/landing-page/?utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_offerValues are lowercased and spaces become underscores, so reports in GA4 stay consistent.
How to use it
- Enter the landing page URL
- Add source, medium and campaign name
- Copy the generated link into your ad or post
Examples
- Meta Ads: source facebook, medium paid_social, campaign spring_offer, content video_a.
- Email newsletter: source newsletter, medium email, campaign october_update.
- Instagram bio link: source instagram, medium social, campaign profile_link.
FAQs
Which UTM fields are required?
Source, medium and campaign are the essentials. Term and content are optional and help separate keywords or ad variations.
Should I use UTMs on Google Ads?
Google Ads auto-tagging is usually the better choice for Google Ads traffic. UTMs are most useful for Meta Ads, email, social posts and other platforms.
Does this tool store my links?
No. The link is built in your browser and nothing is saved.
Related guide: Local SEO Guide for Service Businesses · All free tools