What is Domain Authority?

A third-party estimate of a site's link strength.

Definition

Domain Authority is a score created by the SEO tool Moz to estimate how likely a website is to rank, based mainly on its backlink profile. Similar metrics exist in other tools.

Domain Authority explained

It is not a Google metric and Google does not use it. It is useful for comparing sites in the same tool, but chasing the number itself is not a strategy.

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