Definition
A backlink is a link from one website to a page on another website. Search engines treat relevant backlinks from trusted sites as a signal of authority.
Backlink explained
Not all backlinks are equal. A link from a respected, related website carries far more weight than many links from unrelated or low-quality directories.
Buying links or joining link schemes breaks search engine guidelines and can lead to ranking problems, so the focus should be on earning links through useful content and real relationships.
Key points
- Relevance of the linking site
- Trust and quality of the linking page
- Natural, descriptive anchor text